I’m Laia Ordonez, content and marketing manager for large ecommerce sites and retailers.

I’ve been on the advertising /AV production industry for 10+ years and worked for clients such as Mattel, Hewlett-Packard or Panasonic EU.

I have been selling and working for Amazon / eBay / CDiscount / Aliexpress sellers for 5 years now and tested dozens of tools to help us on a daily basis.

The following software is what I consider to be the best for every Amazon seller according to my experience. My swiss army knife is, mostly, Helium 10, but I also use the rest of the tools for specific purposes like product / keyword research or repricing.

What would be the criteria to analize those tools? My own thoughts, pros and cons while using them + their “Price – Quality ratio”, “Number of features”, “Ease of use” and if they’re “both for newbies and experts”.

I also write about Amazon topics on the blog such as “is Amazon FBA still worth it?“, “How to Calculate your Amazon FBA Profit” or “What is the best Amazon sales estimator?