The first question that springs to mind with regard to the above statement is: ‘Why would anyone want to get rid of ‘Powered by Shopify’ from their online store?’ Particularly if their business is based on the Shopify platform. Is that something of which to be ashamed?’ Of course, it’s not.
Who wouldn’t want to be associated with a successful and universally recognised brand like this one? Yet there are a few factors to consider here. Firstly, there are two brands at work here.
The major brand, Shopify, is what we call a B2B business. That means business to business, for those who are unaware of that. B2B companies actually serve other businesses. The dynamics of their relationship with their clients and their way of relating to their clients will go along certain, predictable lines. Shopify is in business to serve E-commerce merchants. Many of its customers are small businesses. Some may be of a larger size. But Shopify is in business to serve other businesses. However, their clients’ client base is different.
Many of Shopify’s customers are retail businesses. The clients or customers these retail businesses serve are not other businesses, but individual customers. The customers may have no knowledge of the business world at all. Therefore, Shopify clients who deal with these customers are defined as B2C businesses. That is ‘business to customer’. This kind of business is in a different category.
Branding and B2C Examples
Let’s consider a few fictional (but very possible) Shopify examples. Suppose we have a crafter named Stella, who enjoys knitting especially made, bespoke handknitted sweaters. Her creations are exclusive and unique.
She keeps some photographed examples of her popular knitting work on her online store. Her customers love her creations and are prepared to wait for weeks for her to knit a sweater for them. When she gets a lot of orders at one time, her mother and sisters step in to help. ‘Stella’s Sweaters’ are not cheap, but her customers love her custom-made pieces and the fact that no-one else in the world has the same sweater. Most of Stella’s customers are families. Mothers and grandmothers come online to buy sweaters for husbands, children and grandchildren.
The period coming up to winter is her busiest period and she frequently reminds her most devoted customers to get their orders in on time. Although the transactions are usually online, Stella enjoys a warm email relationship with her special customers and even the occasional Skype call. She knits for new babies, birthdays and even for newlyweds. To many of her customers, she’s a trusted family friend. Her customers have become friends over the years. They ask Stella how her mother and sisters are doing and hope that they’ll be knitting along with her in the run-up to the coming winter. For Stella, her relationship with her customers is certainly based on business, but it’s a family type of relationship too.
Stella wouldn’t want ‘powered by Shopify’ to appear on her online shop and remind her precious customers that she’s not really a friend, but a businesswoman through and through. It’s the same with Bella, a friend of Stella. Bella is a beautician. She gives facials, hair trims, massages and waxing treatments to clients at home. She takes bookings through her online store.
She’s like a personal friend to many of the women she serves and she knows all their deepest secrets too. She knows who’s pregnant, who had an affair and who’s mother is undergoing cancer treatment.
She wants her clients to feel they’re in a luxurious salon called ‘Bella’s Beautiful World’ when they come to her online store. She certainly doesn’t want them to feel they’ve arrived at another Shopify E-commerce outlet. Her customers come because of personal attention and trust and the fact that she really understands their needs. So ‘’powered by Shopify’ has to disappear from Bella’s beauty website and from Stella’s too.
Learn How to Remove ‘Powered by Shopify’
As both Bella and Stella enjoy strong, personal relationships with their clients, it’s imperative that they preserve the personality of their brand. Clients should feel they are dealing with an exclusive bespoke service, not just another E-commerce outlet.
In a lot of E-commerce solution companies, the key to removing the platform brand is by upgrading to a higher-paid pricing tier. But you can learn how to remove ‘Powered by Shopify’ from your E-commerce outlet.
No doubt it will enrich the quality of your brand. There are customisation instructions on the platform website.
- Go to the admin section of your shop and…
- Go to the store theme and apply to…
- Edit the HTML language behind it
- Remove the ‘powered by’ branding and save your work.
- You may request Customer Service for help if you need assistance with this.