Amazon is a perfect platform, whether you want to expand your sales and resells or create a brand new online store for your own product. Yet with over 2.4 million sellers who already know how to promote themselves on Amazon, there’s one thing they might not be leveraging: Sellzone*.

Sellzone is a Semrush-powered toolkit that features multiple cutting-edge tools built for growth-driven Amazon sellers. From unlimited scouting and listing audits to split testing and traffic boost suggestions, Sellzone is the ultimate spot for Amazon merchants who want to amp up their performance and accelerate sales on the platform.

*Sellzone is so far suitable for Amazon’s US marketplace-only, aka Amazon sellers running their business on

With five powerful tools within its toolkit, Sellzone helps Amazon sellers to optimize and manage their listing performance while discovering sales growth points.

Sellzone Dashboard


Sellzone Tools

Below, you will find a detailed description of the five tools designed to give you a visibility boost, expand your audience, and enhance conversions.

Listing Protection

Sellzone’s Listing Protection is an automated monitoring system that allows Amazon sellers to monitor Amazon listings’ visibility and rankings, keep an eye on price, title, description and Buy Box ownership changes while alerting them about any listing hijacking and suppression issues.

  • One way to go about this tool is to track your own listings – the tool will send a notification once there is a shift in keyword positions, prices, and Buy Boxes. You will also be immediately notified about any listing suppression alerts (of course, if you entered your Amazon MWS token and connected your Amazon seller account).
  • Another use of this tool is to run a scouting campaign, keeping watch on any changes in competitors’ pricing and Buy Box ownership.

The tool setup is as intuitive as it gets:

  1. Add a listing by entering the product page’s URL or ASIN.
  2. Then, make sure to add keywords you want to keep track of (to see if your listing appears on Amazon search results for the keywords you target) and the seller’s name (can be your own or competitors’ depending on whether you want to timely spot if someone outbid you on Buy Box, or check if you are meeting the market pricing).
  3. Customize your notifications by choosing between receiving alerts via email or SMS.

Traffic Insights

Sellzone’s Traffic Insights tool is designed to help you discover the most efficient external (non-Amazon) traffic sources that can bring maximum traffic influx to your Amazon listing.

For boosting your product reach, simply find out the top Amazon listings you are competing against (just run a quick Amazon search for your target keywords), and the tool will automatically assess which external traffic channels can bring the highest potential impact for your customer acquisition strategy.

Here’s the tool setup process:

  1. Add up to 3 listings: all you need here are the ASIN codes of the competing listings. Bonus: you can add any listings without being their owner – Traffic insights can dig into each listing’s traffic-building strategy on its own.
  2. Explore competitive intel from 4 extensive reports:
  • The Overview report gives a helicopter view of the listings’ reach, aka the estimated number of users that can be acquired through external channels. Make sure to pay attention to Sellzone’s custom-built metrics:

-Total Reach Trend (reflects the maximum audience potential)
-Reach by Channel (estimated potential reach of each analyzed Amazon listing’s traffic source (organic search, referrals, PLA, and display ads)

  • The Google Organic report reveals Google’s traffic trends for the analyzed product and shows a list of keywords that bring the product to the top of Google’s SERP. Metrics to keep an eye on:

-Reach: an estimate of the number of potential customers that Googled the listed keyword;
-Traffic: the potential number of organic traffic the analyzed product received by ranking for a listed keyword;
-Position: the position of a listed keyword within organic search results;
-Competition: the total number of Amazon products appearing within Google’s top 100 search results for a listed keyword.
-Google geo and device

  • The Referrals Report estimates the traffic potential from links coming from external sites. Based on competitors’ products, the tool will identify which websites potentially bring the highest traffic counts to competing offers. You can use these stats to discover new opportunities for link-building and marketing partnerships.
  • The PLA and Display Ads Reports reflect changes in the number of keywords that trigger a PLA ad for the selected product to show up in Google’s SERP and show changes in the number of sites publishing display ads related to the analyzed item.

So, essentially, Sellzone’s Traffic Insights tool helps Amazon sellers prioritize their marketing resources and budgets and make sure they are investing only in high-impact external traffic channels.

Keyword Wizard

Sellzone’s Keyword Wizard is a comprehensive keyword research tool that helps to unwrap the most valuable yet easy-to-target keywords across Amazon. With very little effort required, this tool helps Amazon sellers to find the most efficient keywords that boost their listings’ reach and Amazon rankings.

In only two steps, you can get the ultimate keyword list that will help you maximize your listing’s performance:

  1. Enter your seed keyword (often your product name) and get a list of all keywords similar or related to your product. You can choose between the broad/phrase/exact match, but go simple and select the broad match for most cases.
  2. Use filters to fine-tune your keyword list and to find the lowest-hanging fruits. Choose the second-highest search volume range (keywords with over 100,000 monthly searches tend to be too competitive), the second-lowest competition level (the 0-100 range might not return many keywords, especially for high-competition products), and exclude all keywords that feature brand names that have nothing to do with your product (as per Amazon requirements).

Once you go through these steps, you’ll get a clean list of top-performing keywords that will set your listing for maximum possible reach.

Bonus feature: You can (and should) add keywords to the special Hidden Search Terms field within Seller Central. But here, you should be careful – the field comes with space limitations, allowing you to enter only up to 250 characters.

Keyword Wizard has a special feature that automatically sets your keyword list to meet its guidelines. Remove all filters (to go back to your broad match list) and press the “Search Terms” button. The tool will instantly exclude all unnecessary words (numbers, special symbols, plurals, stop/subjective/temporary words, etc.) and make sure your keywords fit within the character limit. Simply copy this list and upload it to the Hidden Search Terms field.

Split Testing

Sellzone’s Split Testing is an easy-to-use tool that helps Amazon sellers fine-tune their listings and run split tests to optimize page parameters – title, description, photos, and pricing – for maximizing page performance and sales.

You’d never imagine that a split test setup can be such a breeze:

  1. Сonnect your Amazon account: all you need to have at hand is your Seller ID and MWS Auth Token (located in your Amazon MWS dashboard).
  2. Make listing tweaks – one at a time – and run your split test for at least 7 days to get accurate results and performance (sales) benchmarks.
  3. Analyze your experiment’s analytical data in real-time and make data-driven choices.

The Split Testing tool comes with no test limits, so you can keep experimenting with your listing parameters to craft the perfect listing that drives conversions and, ultimately, sales.

Listing Quality Check 

Sellzone’s Listing Quality Check is a comprehensive Amazon listing audit tool that makes sure your listings perfectly meet Amazon requirements and style guides. Furthermore, based on expert-shared wisdom and best industry practices, the tool also provides data-driven ideas for boosting your listing’s visibility and conversions.

As usual, the setup is as easy as it gets:

  1. Add a listing by simply pasting in your ASIN or URL.
  2. Deep-dive into the report and make all the necessary tweaks to your Amazon listing. For the ultimate listing optimization, go through the list of failed checks from each of the following tabs:
  • Listing Quality Score assesses the overall quality of your listing based on the number of failed and successful checks.
  • Amazon Requirements tab showcases whether your listing meets Amazon requirements to make sure you can prevent potential listing suppression.
  • Amazon Style Guides tab provides additional optimization recommendations based on Amazon Style Guide.
  • Best practices tab offers extra advice for enhancing your listing – all the ideas come from thorough Seller-initiated and expert-driven Amazon best practices research.

3. Once you are done with your listing improvements, re-run the listing audit to make sure you haven’t missed any crucial errors.

Once again, the Listing Quality Check tool comes with no limits for the number of listings you can audit.

Sellzone Pricing

The Split Testing tool is FREE for all users.

To get access to all the five tools (Listing Protection, Traffic Insights, and Listing Quality Check) within the Sellzone platform, you can purchase the full Sellzone package at only $50 a month.

The Pro package comes at $85 a month and features private onboarding, access to a personal account manager, as well as extended limits for each tool.

You can also give Sellzone a try with a 7-day FREE trial (credit card on file is required).

Sellzone Review

Sellzone is a very impressive solution for Amazon sellers aiming at larger sales and better listing performance.

In a nutshell, the key Sellzone perks can be summarized with the four C’s:

  • Cost-efficient: While not the cheapest toolkit in town, Sellzone offers the value of five tools that cover various aspects of Amazon seller’s growth at a cost of a single tool.
  • Convenient: With its very easy-to-use interface, Sellzone tools are very intuitive which really facilitates the challenging growth aspect of your job.
  • Comprehensive: Split testing allows you to create the “perfect” listing for driving your Amazon sales; Traffic Insights provides insights into the key traffic channels to place your bet on when thinking of audience growth outside of the Amazon framework; Keyword Wizard helps you find the most efficient keywords for expanding your listing’s reach; Listing Protection is keeping you posted on any changes within your or competing Amazon listings; Listing Quality Check ensures a suspension-free listing that’s powered by the most efficient content.
  • Customer-centered: Sellzone offers incredible customer support across all possible channels – from social media and email to phone and extensive learning hubs (FAQ, blog, webinars, product demos, and even a dedicated Semrush Academy training course), the Sellzone team is always ready to answer all your questions and educating its customers about the toolkit’s products and the Amazon selling space and trends.

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